Leadership Strategist, Spark, Synergist.Since 2005.
Portfolio[Do you need a Solution, an Evolution, or a Revolution?]
talk/tank: Drop-dead simple ad hoc Solutions [Solutions]
> makes you leave your comfort zone, shifts paradigms, and lets you finally see the wood for the trees again.
lead/culture: A Distinctive Leadership Culture [Evolutions]
> awakes, grows, and inspires individuals and businesses to make an aspirational difference: Outgrow Yourself, Inspire the World!
lead/marke: Innovation & Value Creation [Revolutions]
> co/creates Business Innovation, Brand Engagements, and Communication Agility - the most profound brand basics.
Reflections on Distinctive Leadership:
My Blog 'A Distinctive Leadership Culture'.
(Wirtschaftswoche-Online-Kolumne: "Berühmte letzte Worte").
Experience & Expertise
My 25+ years of professional experience (incl. almost 10 years as managing director) amalgamate relevant communication and brand know-how with a profound leadership competence.
My experience expressed in brands, businesses and agencies:
Mars, Effem, Procter & Gamble, Adidas, Sara Lee, Ford, Citroen/ Peugeot, Toyota, Volkswagen Group, RTL, Bertelsmann, Coca Cola GmbH, L'Oréal, Nestlé ... GlaxoSmithKline* ... Grey/Mediacom, Young & Rubicam, Carat/Aegis, VivaKi/Publicis.
Feb 2014: Foundation of krebsuzette.org - Fight Our Cancer! - Protect Our Health! - Cultivate Our Vanitas!, my pro bono initiative to save some souls and lives.
Aug 2013: Wirtschaftswoche online launches my new leadership column "Berühmte letzte Worte". Which I author till Oct, 2014.
Feb 2013: Due to upcoming priorities krebsuzette becomes the nucleus of my current engagement.
Oct 2011: Thomas Koch and I initialize The Third Club, a joint venture with 10 great co-founders to nurture creativity & innovation in entrepreneurship, marketing, communication.
Since October 2011 Thomas and I have the privilege to write an online column for the German Wirtschaftswoche.
Early 2011 talk/tank goes live.
Early 2010 lead/marke is up and running.
Since Oct 09: member of the werbeblogger team, a leading German marketing, brand, and communications blog.
From 2005-08: Registered lecturer at the Zukunftsinstitut Academy, a German Future Think Tank.
From 2006-09: LeadAcademy jury member.
Jan 2005: Foundation of ralf schwartz // distinctive leadership.
2004-05: Lecturing Leadership Excellence at Furtwangen University.
For 5 years (since 2003) I published the mind-box-magazine (2 LeadAwards: Silver 2004 / Gold 2005), which morphed into mediaclinique (2007) and policlinique.org (2013).
2003-04: Based upon a home stay after a severe mtb crash (scapular fracture, etc.) I reflected my life so far and decided to start something more relevant.
2002-04: Managing Director for MediaLogics, the German Competence Center of Publicis Groupe Media, now VivaKi.
1997-01: 1 year Director Strategic Product Development at Carat/Aegis Media, 3 years Managing Director Carat Wiesbaden, 1 year Managing Director Carat Interactive (member of Aegis Central European Executive Board during those last years).
1992-96: * Head of Media Germany, Austria, Switzerland within GlaxoSmithKline Consumer HealthCare marketing.
From the end of 1987 I worked for Grey/MediaCom and Y & R as media trainee, consultant, group head, resp.
I studied economics and specialized in strategic business planning, controlling, and marketing.
email : ralf.schwartz at rsc.cc
phone : +49 (0)170 / 20 20 701
Distinctive Leadership Manifesto - 2005
I would like us to stop making sense.
I would like us to make a difference finally.
I would like us to outgrow ourselves and inspire the
world - for the good, benefit, and wealth of
our surroundings and ourselves, ie:
I would like us to grow courageously independent and
perfect our individual talents and vision. I would like us to
take ourselves seriously - but not all-too important.
I would like us to become a spark - and leave a mark.
I would like us to value brilliance over instant gratification.
I would like us to curiously question everything
- instead of knowing all the answers.
I would like us to long for knowledge in abundance.
I would like us to make ourselves truly redundant.
I would like us to grow relevant. I would like us to
stop surfing every fad we stumble upon. I would like us to
stop looking for distractions, but to wisely create solutions.
I would like us to intuitively live Distinctive Leadership
- as an Individual, a Brand, or a Business.
[Outgrow Yourself, Inspire the World!]
> What Difference Do You Make?
> What Value Do You Create?
> Why would anybody Miss You?
© 2005-17 // imprint